Social Media Feed Curation

Social Media Feed Curation

Over the past two decades, social media has grown exponentially, with platforms like Facebook, Twitter, Instagram, and TikTok boasting a combined user base of more than 4 billion people, or roughly 50% of the world's population.

With the vast amount of content shared on social media daily, feed curation has become essential for users to effectively navigate and make sense of the digital landscape, as evidenced by the 1.2 billion hours spent curating and consuming social media content globally in 2022.


In the race to provide personalized experiences, social media platforms have invested heavily in artificial intelligence and machine learning technologies, with AI-driven feed curation algorithms growing in complexity and sophistication by 150% since 2018.

The rise of influencer culture has changed the dynamics of social media feed curation, with 67% of users aged 18-34 following at least one influencer, and 34% of them saying that influencers significantly impact their feed preferences.

In 2021, studies revealed that approximately 72% of users actively curate their feeds to create a unique and personalized online experience, reflecting the importance of self-expression and identity construction in the digital era.

As more people become concerned about the "filter bubble" phenomenon, there has been a 23% increase in users seeking alternative social media platforms that offer greater control over content curation since 2020.

In an attempt to counter the negative effects of feed curation, such as echo chambers and misinformation, 52% of social media platforms have begun experimenting with new algorithms and features that promote diversity of thought and information exposure.

Social media curation tools like Buffer, Hootsuite, and TweetDeck have seen a 40% increase in usage since 2019, highlighting the growing demand for efficient content management and organization among individual users and businesses alike.

The global social media management market, which includes feed curation services, was valued at $9.2 billion in 2021, with an expected CAGR of 12.5% over the next five years, demonstrating the significance of this industry.

Driven by the increasingly interconnected world and the constant evolution of technology, social media feed curation will continue to shape our digital lives, as users and platforms alike strive to create a balance between personalized experiences and diverse, informative content.